Why You Need A Web Site
The Internet is recognized as one of the most cost effective forms of advertising available - soon every business will appear there in some form, and if your competitors get there first, then you could be missing out on potentially valuable custom. Compared to the more traditional advertising mediums, the Internet has potential circulation figures/coverage area that can't be matched - and all at a fraction of the cost of a simple series of adverts in the local paper - let alone a sustained radio campaign. Your web site can be viewed 24 hours a day, 365 days a year by anyone with a connection to the internet, anywhere in the World. With more and more people using the internet as their main method of researching and obtaining goods and services this is a potential market you can't afford to ignore. In fact, many people obtain nearly all of the goods and services they need almost exclusively from the internet. This means that if you don't have a web site, you are losing business to those forward thinking companies that do.
How an effective website can help you
- 67% of Americans are online now compared to over 40% at the end of 1999- can they find your business?
- Many people research their business needs at night - YOUR site will always be open to them.
- The Internet levels the playing field for ALL companies, big and small.
- You can use your web site as an extension to current advertising (phone, newspapers, magazines, etc.) Enhance your business' professional image.
- You can use your web site to educate your customers and potential customers - a huge saver for you!!
- Dramatically increase sales by reaching customers worldwide 24/7.
- Companies who embrace an online strategy will quickly find themselves in a leadership position because of their increased exposure in the global marketplace.
- Companies that ignore the web run the risk of having their existing competitors and emerging "dot coms" exploit the web to their advantage.
Top 7 Reasons Why Your Business Needs a Website
by Richard Wassell (www.websitemaintenance.com.au)
A website provides invaluable advantages for businesses who have one.
7 reasons why your business needs a website are:
1. Convenience for customers
Using the Internet to search for businesses and products is much easier and faster than scouring through the Yellow Pages.
2. Provides greater exposure
Your website will be visible EVERYWHERE. You will no longer be tied to the limited geographic exposure of phone book entries. Also, more and more consumers are using the Internet to find businesses and the products/services they need - people can't purchase your product or service from you if they don't know you exist.
3. Say so much more
You can say so much more on a website than you could in any print advertisement, Yellow Pages entry, or TV/radio advertisement. There are no space restrictions or time restrictions on a website, so you can say as much as you want.
4. Inexpensive, effective advertising
Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gather the information they need.
5. Saves money
You can save money on printing and postage costs for brochures, coupons, flyers, specials, newsletters, and other mailings.
6. Always available
Your website is available 24 hours a day, 7 days a week. When you are unable to answer the phone, you can be sure that your website is available to answer your customers' questions for you.
7. Saves time
The time that you would have spent on the phone answering customers' questions can now be used to invest in growing your business.