When you start the process of planning a web site, you must ask yourself the following questions:
What's the purpose and goals for your website?
What's the scope of the project?
What is your vision for the web site?
Who's your online target audience?
Who's your online competition?
How will the site be structured and how many pages do you anticipated?
What kind of first impression do you want your internet visitors to have?
Think of website URLs with designs or schemes that appeal to you and give reasons why.
Will you need any special interactive features? (e-commerce, database, test scoring, forms, etc.)
What are your deadlines?
What are your maintenance needs (how often will you be updating the content)?