Design Process Overview

The typical departmental redesign project is executed over the course of several months in discreet phases. To give you a general idea of what is involved in a project like this, we've outlined the phases and steps associated with each below:

Needs Assessment Phase
1. Project Intake:
Complete Free Quote Request Form

2. Needs Assessment:
Determine project goals/objectives
Identify target audiences
Identify special technology requirements
Designate (as appropriate) advisory team/site manager/content contributors and additional resources

3. Research & Review:
Perform competitive site review and analysis
Conduct departmental content audit
Test for usability
Review preliminary traffic reports
Analyze gaps/overlaps in content

4. Agreement:
Review Project Specifications
Determine preliminary start date, timeline and launch date

5. Design Phase:
 Information Architecture: Develop site map
Visual Design: Create preliminary concepts/templates, Identify preliminary promotional campaigns
Final Design: Present design to the client

6. Production Phase:
 Content Development:
Re-purpose existing content
Create new content
Create banner ads and graphics